Hi, I'm David.
I make technology actually work for small businesses.
I build the website, the app or the automation you've been putting off. Or I run your tech and marketing month to month, so you don't have to think about it.
Usually replies within a day.
Two ways to work together.
Some people need one thing built and done. Others want someone in their corner every week. Both are fine, and plenty of clients start with one and end up in the other.
Build it once, own it forever.
A clear scope, a fixed price and a handover your team can run without me.
- Website design & rebuildsFast, findable, easy to edit
- Custom software & internal toolsPortals, calculators, trackers
- AI agents & automationsLead follow-up, intake, reporting
- DashboardsYour numbers in one place
Most projects ship in 1–4 weeks.
Your tech & marketing person, on call.
A weekly check-in plus the hands to actually do the work between them.
- Email & text automationsNurture, win-back, reviews
- Website, SEO & AI searchKept current, not abandoned
- Marketing supportNewsletters, social, campaigns
- Tech stack & vendor callsWhat to keep, cut or buy
Month to month. I'll teach your team as we go, so you're never stuck with me.
Not sure which you need? That's most people. Tell me what's slowing you down and we'll work it out on the call.
Pick a time →What people tell me on the first call.
Almost nobody opens with "we need an AI agent." They open with a headache. These are the ones I hear most, and what we usually do about them.
"Every Monday someone exports reports into Excel, cleans them up, then pastes them somewhere else."
Usually: connect the systems once and let the report build itself."Leads come in and nobody gets back to them for two days."
Usually: instant replies, automatic booking and a follow-up sequence that doesn't forget."Our website hasn't really been touched in years."
Usually: a fast rebuild you can edit yourself, set up to show up in Google and AI search."We pay for a dozen tools and use maybe three."
Usually: an audit, a shorter bill, and proper setup for the tools worth keeping."I know AI could help. I just don't know where to start."
Usually: one or two specific places it pays off, and a plan for the first one."Marketing happens when someone has a free afternoon."
Usually: a steady rhythm of emails, posts and reviews that runs without you.A few things I've built lately.
Turning a studio's booking data into repeat visits
Ongoing partnership with a boutique studio. We installed online booking on their site, untangled their member data to build proper segments, and set up email campaigns and automations. A printed flyer and a Google review push brought in the walk-ins.
An AI practice app for a coach's clients
Voice roleplay with different personality types, a text-conversation practice mode and an "ask the coach" assistant trained on the coach's own material. White-labeled under his brand.
Commission tracker & partner dashboard
A simple internal tool where commission reps see their deals, splits and payouts in one place, so nobody needs a spreadsheet or has to ask "what do I get?"
No pitch deck. Just a conversation.
We talk for 30 minutes
You tell me how the business runs and where it hurts. I ask a lot of questions. It's free, with no obligation.
You get a plan in writing
What I'd build or take over, what it costs, and what you can skip. It's yours even if we never work together.
I build it, then hand it over or keep it running
Your call. Either way, you'll understand how it works.
What I'm posting about.
I write on LinkedIn about using AI and technology in real small businesses: what works, what's hype and what I'm building this week.
I spent years at ZoomInfo sitting across from small business owners. Thousands of them, in nearly every industry.
The same story kept coming up. Owners knew technology should be saving them time and winning them customers, but nobody had the time or the know-how to set it up properly. Software got bought and not used. Websites went stale. Leads slipped through.
Along the way I started building my own tools to do my job better. I liked that more than the job itself, so I left and started Upshift to do it for the businesses I used to talk to.
How I work: I don't hide the ball. I'll explain your own systems to you, and if you keep me around, it's because I'm useful, not because you're stuck.
Tell me what's slowing you down.
30 minutes, free. You'll leave with at least one idea you can use, whether or not we work together.
Prefer email? dave@upshiftsolutions.net